Marketing and Advertising  

The Commission on Marketing and Advertising promotes high ethical standards in marketing by effective business self-regulation through ICC international marketing codes,
and elaborates world business views on government initiatives affecting marketing and consumer protection.

The ICC International Code of Advertising Practice was first published in 1937. Over half a century and seven editions later, it is still one of the most successful codes for voluntary business self-regulation in marketing, and is widely used throughout the world. Other ICC codes currently in force cover on-line advertising and marketing, sales promotion, direct marketing, sponsorship, environmental advertising, as well as marketing and social research.

Projects for 2006

• Adopt and promote the revised ICC International Code of Advertising Practice.
• Streamline the entire collection of ICC codes on advertising and marketing by developing a global ICC code framework using the newly-revised Code of Advertising Practice as an umbrella.
• Develop and ICC “roadmap for self-regulation” to highlight the benefits of selfregulation and to identify appropriate roles for business, governments and stakeholders in tackling emerging issues.
• Feed business views into the work of ISO on projects related to consumer issues in marketing and advertising and to self-regulatory codes.

Commission Officers

• Chair: John F. Manfredi, Executive Vice-President, Corporate Affairs, Nabisco Inc (USA)
• Vice-Chairs: Hubert J J van Breemen, Senior Advisor, Confederation of Netherlands Industry and Employers (The Netherlands); Alaine Grangé Cabane, President, Fédération des Industries de la Parfumerie ( France); El Mostafa Alaoui, Director General, Service Autonome de Publicité (Morocco); Paolo E Mazzoletti, Professor of Marketing, Luiss- Guido Carli University (Italy); Anders Stenlund, Director, Federation of Swedish Industries (Sweden)
• Secretary: Manuela van der Laan, ICC

Task Forces

• Postal Services
  Chair: Jody Berenblatt, Senior Vice-President of the Bank of America (US)
• Code Revision
  Chair: Oliver Gray, Director-General, European Advertising Standards Alliance (Belgium)
• Food and Beverage Marketing
  Chair: Gérard Noel, Vice-President Directeur Général, Union des Annonceurs (France)
• Electronic Product Codes
  Chair: Erik Kraus, The Gillette Company (USA)

For more information, please contact:

ICC United Kingdom
12 Grosvenor Place
London SW1X 7HH

Tel: 020 7838 9363
Fax: 020 7235 5447
E-mail: membership@iccorg.co.uk