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THE ICC UNITED KINGDOM
Benefits of ICC membership for advertising and marketing executives
Advertising and marketing are at the heart of the free market systems,
but to be effective they must keep the faith and trust of consumers.
since 1937, the ICC has been the world's foremost proponent of high
ethical standards for advertising practice. Today more than 100 international
advertising and marketing professionals are members of the ICC Commission
on marketing , advertising and Distribution , and the ICC's codes
on advertising and marketing practice have served as the basis for
self -regulatory systems around the world.
International codes of practice
-
ICC International Code of Advertising Practice
- ICC International Code of Sales Promotion practice
- ICC International Code of Practice on Direct Marketing
- ICC Code on Environmental Advertising
- ICC Code on sponsorship
Opposition to advertising bans
Though statements and policy messages to public offcials around the
world , the ICC has firmly opposed bans or blanket restrictions on
the advertising of legal products.
Dialogue with policy makers
On the issue of commercial and advertising freedom , the ICC is engaged
in an ongoing dialogue with policy makers at the European commission,
US Federal Trade Commission, OECD on the issue of commercial and advertising
freedom. In recent years, the ICC has extended this dialogue to Eastern
Europe. The ICC has top level offical consultative status with the
UN , and had a working relationship with the world trade organisation.
Information and contracts
The ICC provides an excellent forum for meeting specialists in your
field , and for developing your proffessional skills in work projects.
ICC Commissions
ICC Commissions are international committees of business , legal and
academic professionals which provide unparalleled opportunities for
obtaining information on crucial areas of legislation and regulation
.
ICC working parties
ICC working parties are small groups of professionals collaborating
on specific projects. They provide participants with an opportunity
to obtain insights an d information from an international cross- section
of colleagues, and undertake the initial drafting of ICC policy statements.
Working parties currently active under the commission on Marketing,
Advertising and Distribution are :
- Postal services: develops policy postions for presentation, inter
alia, to the European Commission, the OECD, and the universal postal
union
- Eco-labelling ; reveiws the ICC position on eco-labelling and tracks
the development of eco- labelling schemes around the world
- Audiovisual policy ; tracks developments on audiovisual policy at
the World trade organisation
Self reglations
Though is't International Council on marketing Practice (ICMP), the
ICC provides a self-regulatory body to review conformity of advertising
prac tices with the ICC Codes. The ICMP was specifally set up to deal
with international business-to -busness complaints, but recent revisions
of the ICMP Rules have widened its jurisdiction to include complaints
brought by consumers or consumer associations.
Lobby and policy development
The ICC is one of the world's foremost business lobbying institutions.
By associating your company's or your clients legislative efforts
with the ICC's you gain a powerful ally and the added weight of an
established international body. The ICC has offcial consultative status
with the UN and UN specialised agencies dealing with economic, financial
and tradde issues, and holds regular meetings with UN officals dealing
with trade and economic issues. ICC representatives maintain a close
working relationship with the World Trade Organisation. |
| For
more information, please contact: |
 |
ICC
United Kingdom
12 Grosvenor Place
London SW1X 7HH |
Tel:
020 7838 9363
Fax: 020 7235 5447
Email: katharinededezade@iccorg.co.uk |
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Benefits
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Benefits
of ICC membership for Chambers of Commerce |
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Benefits
of ICC membership for advertising and marketing executives |
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Benefits
for ICC membership for financial services firms, insurance companies and
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Benefits
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